Rapper and entrepreneur Snoop Dogg says he wants to help turn Swansea City into a recognised brand beyond British football.
Rapper and entrepreneur Snoop Dogg says he wants to help turn Swansea City into a recognised brand beyond British football.
The 54-year-old musician became a minority shareholder in the Championship side last July, marking his first direct involvement in club ownership.
He explained that backing a football organisation had been a long-held ambition and that Swansea represented the right moment to take that step.
According to Snoop Dogg, his involvement is aimed at strengthening the club’s commercial reach while supporting ambitions of promotion back to England’s top division.
Speaking to Wales Online, Snoop Dogg said he intends to be closely involved in shaping the future direction of the Welsh club.
He stressed that financial power plays a decisive role in modern football, particularly for teams hoping to compete in the Premier League.
The American artist said his plan includes attracting new sponsors and increasing publicity, with the goal of raising revenue.
He believes these efforts can help Swansea move into a different sphere, both competitively and commercially.
Despite his ownership role, Snoop Dogg has yet to attend a match at the Swansea.com Stadium.
However, his son Cordell Broadus was present in the directors’ area for Swansea’s draw with Watford last August.
Swansea have indicated the rapper is expected to visit during the current campaign, although no specific fixture has been confirmed.
Snoop Dogg has said meeting supporters is important to him, describing the fanbase as passionate and authentic.
Snoop Dogg is not the only well-known figure linked with Swansea’s ownership group.
Former Ballon d’Or winner Luka Modric became a co-owner last April, while American businesswoman Martha Stewart joined in December.
Stewart attended the match against Wrexham shortly before Christmas, showing further high-profile engagement with the club.
Swansea’s US-based owners, Brett Cravatt and Jason Cohen, believe these recognisable names can raise awareness and, in turn, generate greater income.
