Rooted in pride: how Athletic Club thrive by staying true to their identity

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November 04, 2025

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Rooted in pride: how Athletic Club thrive by staying true to their identity

In Bilbao, the capital of Spain’s Basque region, football goes beyond sport — it defines community life.

In Bilbao, the capital of Spain’s Basque region, football goes beyond sport — it defines community life.

“Even those who don’t follow football still care about Athletic,” says journalist Benat Gutierrez, summing up the city’s deep attachment to the club.

For Athletic Club — or simply Athletic Bilbao — success has never been limited to lifting trophies. What truly sets them apart is a fierce commitment to their roots and a belief that identity is as valuable as any cup or title.

The club’s legacy is remarkable: eight league championships, 24 Copa del Rey victories, and an unbroken run in the top tier since 1929. Yet it’s their dedication to an all-Basque squad that makes them unique in the modern game.

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A philosophy like no other

Unlike other clubs, Athletic only selects players who are either born in or developed within the Basque Country. The policy, established in 1912 and known as Cantera, defines who can wear the famous red and white stripes.

According to the club, eligible players must come from academies across Biscay, Gipuzkoa, Alava, Navarre, or the French Basque provinces of Labourd, Soule, and Lower Navarre. Coaches and staff, however, can come from outside the region.

This approach, shared by the women’s team too, reinforces the connection between fans and players. “It’s normal to know someone who knows one of them,” says supporter Gaizka Atxa. “It’s what makes us feel like part of the same family.”

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Journalist Janire Fragua highlights the rarity of such a rule. “Chivas in Mexico only use Mexican players, but here it’s not just nationality — it’s heritage. That’s what makes Athletic truly distinctive.”

Achieving success the local way

Despite limiting their player pool, Athletic have continued to succeed at the highest level. Their 2024 Copa del Rey triumph — their first major trophy in four decades — was a moment of overwhelming pride.

“When we won, the entire city came alive,” recalls Atxa. “The players arrived by boat on the river, and the crowds were unbelievable. It felt like the whole of Bilbao was celebrating.”

That emotional victory was followed by a strong league season, finishing fourth and returning to the Champions League for the first time in 11 years. “It’s an incredible achievement,” Gutierrez says. “It proves that the club can compete, and it’s vital financially, especially to keep top players like Nico Williams.”

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Keeping the model alive

Athletic’s football director, Mikel Gonzalez, says the club’s future relies on nurturing talent close to home. “We know the limits of our philosophy, so we focus on development,” he explains. “We work with over 180 local clubs to support training, education, and growth.”

Fan Aitor Salinas-Armendariz believes this network strengthens both sides. “Athletic invests in small clubs and, in return, can bring through the best young players. It’s a partnership that benefits everyone.”

Gutierrez adds that the restricted market encourages stability. “You can’t rebuild a squad every season, so the players grow together. Many of them have known each other since childhood, and that bond shows on the pitch.”

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Fragua agrees, saying the unity within the squad replaces what might be missing in flair. “They fight for each other and for their land. That shared culture is their biggest strength.”

Tradition in a changing world

Remaining competitive while preserving their principles is a constant challenge. “That’s the balance,” Atxa says. “Staying loyal to who we are, even when football keeps changing.”

While some have questioned the wisdom of such a strict policy during difficult seasons, fans have always resisted change. “The debate comes up when results dip,” says Fragua. “But as soon as we win again, everyone remembers why it matters. It’s not just about victory — it’s about staying true.”

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Supporters remain proud of that stance. “We believe in this model,” Atxa says. “It’s carried us this far, and it will carry us further. Good years or bad, we’ll always play our way.”

Gutierrez puts it simply: “In a football world driven by global transfers, Athletic’s loyalty to their roots gives them a unique place. What others see as a limit, we see as our identity.”

For the people of Bilbao, success means more than silverware — it lies in defending their values, celebrating their land, and wearing the red and white with pride.

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